Discover how we skyrocketed organic traffic with strategic SEO.
Project Overview
Our client, a high-end jewelry business, approached us with a goal: to significantly boost organic traffic and improve their search engine visibility in a highly competitive niche. With a tailored and data-driven SEO strategy, we reshaped their online presence, resulting in measurable growth in traffic, rankings, and revenue.
Challenges
The project initially faced several critical SEO obstacles:
Low Domain Authority (DA): The website had minimal trust signals, making it difficult to rank competitively.
Poor Keyword Targeting: Important transactional and informational keywords were either missing or misaligned with search intent.
Outdated Content: Much of the content was thin, duplicated, or lacked E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals.
Tough Competition: High-volume keywords were dominated by established, long-standing competitors in the jewelry space.
Toxic and Irrelevant Backlinks: Many backlinks originated from spammy or non-relevant sources, damaging the site’s authority.
Duplicate Pages & Indexing Issues: Product variations and CMS issues led to duplicate content and inefficient indexing by Google.
Slow Site Performance: The website’s Core Web Vitals (CWV) were underperforming, especially on mobile.
Solutions
We executed a 360-degree SEO strategy addressing technical, content, and authority-building aspects. Key steps included:
1. Technical SEO Audit & Fixes
Resolved duplicate content issues using canonical tags and improved crawl budget with robots.txt and sitemap optimization.
Implemented structured data (Schema.org) for products, reviews, breadcrumbs, and FAQs.
Optimized Core Web Vitals for faster mobile and desktop performance (especially LCP and CLS).
Fixed broken internal links, improved site architecture, and ensured clean, SEO-friendly URLs.
2. Keyword Strategy & Content Clustering
Conducted deep keyword research to target high-intent transactional (e.g., “buy gold engagement rings”) and long-tail informational queries.
Developed content clusters around core topics (e.g., Engagement Rings, Wedding Bands, Diamond Education) to improve topical authority.
Refreshed outdated pages and published new SEO-optimized blog posts aligned with buyer journeys.
3. On-Page SEO Enhancements
Rewrote meta titles, meta descriptions, H1-H3 tags with optimized keywords and compelling CTAs.
Improved image SEO with ALT tags and file naming conventions.
Added internal linking structure to distribute link equity and reduce orphan pages.
4. High-Quality Link Building
Acquired high-authority backlinks (DA50+) from jewelry blogs, fashion magazines, and lifestyle publications through guest posting and digital PR.
Conducted a toxic link audit and disavowed harmful backlinks using Google Search Console.
Built contextual backlinks from product roundups, gift guides, and editorial mentions.
5. Local SEO Optimization
Optimized Google Business Profile (GBP), embedded local schema, and built citations on niche directories (e.g., Yelp, Yellow Pages, WeddingWire).
Collected and showcased customer reviews to build trust and improve local pack visibility.
6. Analytics & Continuous Improvement
Integrated GA4, Google Search Console, and conversion tracking tools to measure ROI.
Conducted monthly audits and A/B tests for on-page content and UX improvements.
Used heatmaps and user behavior analytics (via Hotjar) to reduce bounce rate and improve engagement.
Results
300% increase in organic traffic
300% increase in organic traffic
300% increase in organic traffic
